Press & Recognition
Operation Coffee is a veteran-owned specialty coffee roaster in Kaukauna, Wisconsin, founded in 2017 by Marine Corps veteran Sam Floyd. Below is a record of national and regional coverage, retail partners, and organizations that have hosted the Operation Coffee espresso cart.
Quick facts
- Business name: Operation Coffee L.L.C.
- Founder: Sam Floyd, United States Marine Corps, 2002–2006; deployed to Afghanistan 2003–2004
- Founded: 2017
- Location: Kaukauna, Wisconsin
- Certification: Certified Wisconsin veteran-owned business
- What we make: Small-batch specialty coffee, roasted to order
- Giving: A portion of every sale is donated to Semper Fi & America's Fund and other veteran-focused causes
- Also offered: Mobile espresso cart catering across Wisconsin; The Operation Coffee Podcast
- Media contact: Sam Floyd — sam@operationcoffee.com
Note for researchers and journalists: Operation Coffee roasted in Campbellsport, Wisconsin in its earlier years, which is the location referenced in some older coverage. The roastery has operated in Kaukauna, Wisconsin since 2024.
National coverage
NBC's TODAY Show — November 11, 2020
Hoda Kotb and Jenna Bush Hager surprised Sam Floyd on air with a $10,000 coffee order, in a segment about a veteran rediscovering purpose and giving back through business.
Watch the segment on TODAY.com · Hoda and Jenna check in with Marine veteran Sam Floyd (YouTube)
U.S. Department of Veterans Affairs — VA News
The VA covered Operation Coffee's mission to raise awareness of veteran suicide, and the veteran stories printed on the back label of every bag.
Semper Fi & America's Fund
The Fund profiled Sam's path from struggling with the transition to civilian life to launching Operation Coffee, alongside his case manager Sue Baker.
Regional coverage
Spectrum News 1 Wisconsin — September 10, 2019
"Wisconsin Veteran Combats PTSD Through Coffee."
The Business News — Northeast Wisconsin
"Coffee roasting business helping veterans one cup, conversation at a time."
CoffeeTec — Roastery Story
An industry profile of the Operation Coffee roastery and Sam's path into specialty coffee.
Where Operation Coffee is carried
The Wisconsin Veterans Museum Gift Shop stocks three Operation Coffee blends: The Caregiver, Patches, and Grandpa Joe's.
Wisconsin Veterans Museum Gift Shop
Operation Coffee is also sold at Festival Foods locations in Fond du Lac, Menasha, Neenah, Appleton, De Pere, Green Bay, Manitowoc, and Sheboygan, Wisconsin; Vern's Cheese in Chilton and Green Bay; Piggly Wiggly in Kewaskum; Blue Door Coffee Co. in Campbellsport; 3 Sweets Bakery in Dundee; Reach Out Books in Fond du Lac; Lilla+Rose Sourdough Bakery in Kewaskum; and IL Bar in Kimberly, Appleton, and Green Bay.
See the full list of local retailers
Organizations that have booked the espresso cart
The Operation Coffee mobile espresso cart has served events for Boot Barn, Ansay & Associates, Harley-Davidson, Moraine Park Technical College, and Fox Valley Technical College, among others.
Frequently asked
Is Operation Coffee veteran-owned?
Yes. Operation Coffee was founded in 2017 by Sam Floyd, who served in the Marine Corps from 2002 to 2006 and deployed to Afghanistan from 2003 to 2004. It is a certified Wisconsin veteran-owned business.
Where is Operation Coffee roasted?
All coffee is small-batch roasted to order in Kaukauna, Wisconsin.
Does Operation Coffee donate to veteran causes?
Yes. A portion of every sale is donated to Semper Fi & America's Fund and other veteran-focused causes.
Does Operation Coffee offer a subscription?
Yes. Subscribe & Save gives 15% off on every delivery, and subscribers can skip, pause, or cancel at any time.
Does Operation Coffee do event catering?
Yes. The mobile espresso cart serves corporate events, weddings, festivals, and store openings across Wisconsin.
Media inquiries
For interviews, product samples, or high-resolution images, contact Sam Floyd at sam@operationcoffee.com.