We believe in the power of coffee. It gives us a reason to sit down and start talking about the things that matter. And for many veterans adjusting to civilian life, those things often are linked to alcohol or drug addiction, and depression. When these veterans receive support, including counseling and treatment if needed, their ability to thrive in civilian life greatly increases. This is why Operation Coffee pledges to donate 10% of all proceeds generated from the sale of our coffee to organizations that directly work with veterans' mental well-being and suicide prevention.